Blancpain x Swatch Scuba Fifty Fathoms “Antarctic Ocean” (SO35S100)
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
Blancpain x Swatch Scuba Fifty Fathoms “Arctic Ocean” (SO35N100)
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
Blancpain x Swatch Scuba Fifty Fathoms “Atlantic Ocean” (SO35A100)
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
Blancpain x Swatch Scuba Fifty Fathoms “Indian Ocean”
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
Blancpain x Swatch Scuba Fifty Fathoms “Ocean of Storms” (SO35B400)
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
Blancpain x Swatch Scuba Fifty Fathoms “pacific Ocean” (SO35P100)
This Blancpain X Swatch watch honors Blancpain’s Fifty Fathoms, the first true diver’s watch. Its black case and crown are made of Bioceramic material. The word “Swatch” is inscribed on the outer left side of the case. The dial has a black sunbrushed finish and features a date indicator between 4 and 5 o’clock. The hour indexes, hour, and minute hands, as well as the scale on the bezel, are enriched with Grade A Super-LumiNova® for outstanding legibility in the dark. The one-direction rotating black Bioceramic bezel, and biosourced glass are treated with an anti-scratch coating. The SISTEM51 mechanical movement is visible thanks to a transparent sapphire glass and features an illustration of the Oceanus Procellarum (Ocean of Storms) region of the moon and the Okenia Luna nudibranch in digital print. Five inspirational inscriptions can be found on the back of the watch: PASSION FOR DIVING – LICENCE TO EXPLORE – OCEAN BREATH – PROTECT WHAT YOU LOVE and IMMERSE YOURSELF. The NATO strap is made of recycled fishing nets. The pin buckle and loops are made of Bioceramic material.
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.