Apple iPad Pro 11-inch (2022, 4th generation) – Silver
2,869.00 د.إ – 7,499.00 د.إPrice range: 2,869.00 د.إ through 7,499.00 د.إ- Brilliant 11-inch Liquid Retina display with ProMotion, True Tone, and P3 wide color
- M2 chip with 8-core CPU and 10-core GPU
- 12MP Wide camera, 10MP Ultra Wide back camera, and LiDAR Scanner for immersive AR
- 12MP Ultra Wide front camera with Center Stage
- Stay connected with ultrafast Wi-Fi 6E
- USB-C connector with support for Thunderbolt / USB 4
- Face ID for secure authentication and Apple Pay
- Go far with all-day battery life
- Works with Apple Pencil (2nd generation), Magic Keyboard, and Smart Keyboard Folio
- Support for Apple Pencil hover for more precise marking and sketching
Apple iPad Pro 11-inch (2022, 4th generation) – Space Gray
2,869.00 د.إ – 7,499.00 د.إPrice range: 2,869.00 د.إ through 7,499.00 د.إ- Brilliant 11-inch Liquid Retina display with ProMotion, True Tone, and P3 wide color
- M2 chip with 8-core CPU and 10-core GPU
- 12MP Wide camera, 10MP Ultra Wide back camera, and LiDAR Scanner for immersive AR
- 12MP Ultra Wide front camera with Center Stage
- Stay connected with ultrafast Wi-Fi 6E
- USB-C connector with support for Thunderbolt / USB 4
- Face ID for secure authentication and Apple Pay
- Go far with all-day battery life
- Works with Apple Pencil (2nd generation), Magic Keyboard, and Smart Keyboard Folio
- Support for Apple Pencil hover for more precise marking and sketching
Apple iPhone 13 Pro 256GB Graphite Black, 5G (FaceTime – International Version)
- 6.1-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 128GB Graphite (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 128GB Sierra Blue (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 256GB Graphite (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 256GB Sierra Blue (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 512GB Graphite (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro Max 512GB Sierra Blue (FaceTime – International Specs)
- 6.7-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro, 256GB Graphite Black, 6GB RAM, 5G, Single Sim Smartphone(FaceTime – International Version)
- 6.1-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 13 Pro, 256GB Sierra Blue, 6GB RAM, 5G, (FaceTime – International Version)
- 6.1-inch Super Retina XDR display with ProMotion for a faster, more responsive feel
- Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
- Pro camera system with new 12MP Telephoto, Wide, and Ultra Wide cameras; LiDAR Scanner; 6x optical zoom range; macro photography; Photographic Styles, ProRes video, Smart HDR 4, Night mode, Apple ProRAW, 4K Dolby Vision HDR recording
- 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
- A15 Bionic chip for lightning-fast performance
Apple iPhone 14 Pro Max 1TB – Deep Purple (UAE Version)
iPhone 14 Pro Max. Capture incredible detail with a 48MP Main camera. Experience iPhone in a whole new way with Dynamic Island and Always-On display. And get peace of mind with groundbreaking safety features.
Note : Shipping Date – 17th of september (BOOK WHATSAPP HERE)
Apple iPhone 15 Pro – Black Titanium 5G With FaceTime
3,949.00 د.إ – 5,499.00 د.إPrice range: 3,949.00 د.إ through 5,499.00 د.إ- 6.1″ Super Retina XDR display with ProMotion technology and always-on display.
- Strong and light titanium design with action button.
- A17 Pro chip with 6-core GPU.
- Up to 23 hours video playback.
- USB‑C, supports USB 3 for up to 20x faster transfers.
Apple iPhone 15 Pro – Blue Titanium 5G With FaceTime
3,959.00 د.إ – 5,499.00 د.إPrice range: 3,959.00 د.إ through 5,499.00 د.إ- 6.1″ Super Retina XDR display with ProMotion technology and always-on display.
- Strong and light titanium design with action button.
- A17 Pro chip with 6-core GPU.
- Up to 23 hours video playback.
- USB‑C, supports USB 3 for up to 20x faster transfers.
Apple iPhone 15 Pro – Natural Titanium 5G With FaceTime
- 6.1″ Super Retina XDR display with ProMotion technology and always-on display.
- Strong and light titanium design with action button.
- A17 Pro chip with 6-core GPU.
- Up to 23 hours video playback.
- USB‑C, supports USB 3 for up to 20x faster transfers.
Apple iPhone 15 Pro – White Titanium 5G With FaceTime
4,029.00 د.إ – 5,569.00 د.إPrice range: 4,029.00 د.إ through 5,569.00 د.إ- 6.1″ Super Retina XDR display with ProMotion technology and always-on display.
- Strong and light titanium design with action button.
- A17 Pro chip with 6-core GPU.
- Up to 23 hours video playback.
- USB‑C, supports USB 3 for up to 20x faster transfers.
Apple iPhone 15 Pro Max – Black Titanium 5G With FaceTime
4,349.00 د.إ – 5,899.00 د.إPrice range: 4,349.00 د.إ through 5,899.00 د.إ-
FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
-
ADVANCED DISPLAY — The 6.7” Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
-
GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
-
POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharper close-ups from further away with the 5x Telephoto camera on iPhone 15 Pro Max.
-
CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
-
PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro Max. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
-
VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
-
DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
-
COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
Apple iPhone 15 Pro Max – Blue Titanium 5G With FaceTime
4,349.00 د.إ – 5,899.00 د.إPrice range: 4,349.00 د.إ through 5,899.00 د.إ-
FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
-
ADVANCED DISPLAY — The 6.7” Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
-
GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
-
POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharper close-ups from further away with the 5x Telephoto camera on iPhone 15 Pro Max.
-
CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
-
PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro Max. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
-
VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
-
DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
-
COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
Apple iPhone 15 Pro Max – Natural Titanium 5G With FaceTime
4,259.00 د.إ – 6,149.00 د.إPrice range: 4,259.00 د.إ through 6,149.00 د.إ-
FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
-
ADVANCED DISPLAY — The 6.7” Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
-
GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
-
POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharper close-ups from further away with the 5x Telephoto camera on iPhone 15 Pro Max.
-
CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
-
PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro Max. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
-
VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
-
DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
-
COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
Apple iPhone 15 Pro Max – White Titanium 5G With FaceTime
4,289.00 د.إ – 5,899.00 د.إPrice range: 4,289.00 د.إ through 5,899.00 د.إ-
FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
-
ADVANCED DISPLAY — The 6.7” Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
-
GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
-
POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharper close-ups from further away with the 5x Telephoto camera on iPhone 15 Pro Max.
-
CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
-
PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro Max. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
-
VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
-
DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
-
COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.