Apple

Apple iPhone 15 Pro Silicone Case with MagSafe – Black

Original price was: 249.00 د.إ.Current price is: 179.00 د.إ.

Designed by Apple to complement iPhone 15 Pro, the Silicone Case with MagSafe is a delightful way to protect your iPhone.

The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.

With built-in magnets that align perfectly with iPhone 15 Pro, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.

Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Apple iPhone 15 Pro Silicone Case with MagSafe – Clay

Original price was: 249.00 د.إ.Current price is: 179.00 د.إ.

Designed by Apple to complement iPhone 15 Pro, the Silicone Case with MagSafe is a delightful way to protect your iPhone.

The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.

With built-in magnets that align perfectly with iPhone 15 Pro, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.

Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Apple iPhone 15 Pro Silicone Case with MagSafe – Cypress

Original price was: 249.00 د.إ.Current price is: 179.00 د.إ.

Designed by Apple to complement iPhone 15 Pro, the Silicone Case with MagSafe is a delightful way to protect your iPhone.

The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.

With built-in magnets that align perfectly with iPhone 15 Pro, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.

Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Apple iPhone 15 Pro Silicone Case with MagSafe – Storm Blue

Original price was: 249.00 د.إ.Current price is: 179.00 د.إ.

Designed by Apple to complement iPhone 15 Pro, the Silicone Case with MagSafe is a delightful way to protect your iPhone.

The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.

With built-in magnets that align perfectly with iPhone 15 Pro, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.

Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Apple iPhone 15 Pro Silicone Case with MagSafe – Winter Blue

Original price was: 249.00 د.إ.Current price is: 179.00 د.إ.

Designed by Apple to complement iPhone 15 Pro, the Silicone Case with MagSafe is a delightful way to protect your iPhone.

The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.

With built-in magnets that align perfectly with iPhone 15 Pro, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.

Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Apple iPhone 16 Pro Max – Black Titanium 5G With FaceTime

Price range: 4,349.00 د.إ through 5,879.00 د.إ
  • STUNNING TITANIUM DESIGN—iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
  • TAKE TOTAL CAMERA CONTROL—Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
  • MAGNIFICENT SHOTS—Thanks to a more advanced 48MP Ultra Wide camera, you can capture mesmerizing detail in macro and sweeping, wide-angle photos. Want sharper shots from farther away? The 5x Telephoto camera makes it easy.
  • PRO VIDEO—Take your videos a whole new level with 4K 120 fps Dolby Vision—enabled by the 48MP Fusion camera—and studio-quality mics for higher-quality audio recording. A Pro studio in your pocket.
  • PHOTOGRAPHIC STYLES—The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
  • THE POWER OF A18 PRO—A18 Pro chip enables advanced photo and video features like Camera Control, and delivers exceptional graphics performance for AAA gaming.
  • A HUGE LEAP IN BATTERY LIFE—iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
  • CUSTOMIZE YOUR IPHONE—With iOS 18 you can tint your Home Screen icons with any color. Find your favorite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase, or emoji in iMessage.
  • VITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
  • Front Camera: TrueDepth front camera, 12MP photos, Smart HDR 5 for photos, 4K Dolby Vision video recording at 24 fps, 25 fps, 30 fps, or 60 fps
Select options This product has multiple variants. The options may be chosen on the product page

Apple iPhone 16 Pro Max – Desert Titanium 5G With FaceTime

Price range: 4,339.00 د.إ through 6,299.00 د.إ
  • STUNNING TITANIUM DESIGN—iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
  • TAKE TOTAL CAMERA CONTROL—Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
  • MAGNIFICENT SHOTS—Thanks to a more advanced 48MP Ultra Wide camera, you can capture mesmerizing detail in macro and sweeping, wide-angle photos. Want sharper shots from farther away? The 5x Telephoto camera makes it easy.
  • PRO VIDEO—Take your videos a whole new level with 4K 120 fps Dolby Vision—enabled by the 48MP Fusion camera—and studio-quality mics for higher-quality audio recording. A Pro studio in your pocket.
  • PHOTOGRAPHIC STYLES—The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
  • THE POWER OF A18 PRO—A18 Pro chip enables advanced photo and video features like Camera Control, and delivers exceptional graphics performance for AAA gaming.
  • A HUGE LEAP IN BATTERY LIFE—iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
  • CUSTOMIZE YOUR IPHONE—With iOS 18 you can tint your Home Screen icons with any color. Find your favorite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase, or emoji in iMessage.
  • VITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
  • Front Camera: TrueDepth front camera, 12MP photos, Smart HDR 5 for photos, 4K Dolby Vision video recording at 24 fps, 25 fps, 30 fps, or 60 fps
Select options This product has multiple variants. The options may be chosen on the product page

Apple iPhone 16 Pro Max – Natural Titanium 5G With FaceTime

Price range: 4,329.00 د.إ through 5,799.00 د.إ
  • STUNNING TITANIUM DESIGN—iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
  • TAKE TOTAL CAMERA CONTROL—Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
  • MAGNIFICENT SHOTS—Thanks to a more advanced 48MP Ultra Wide camera, you can capture mesmerizing detail in macro and sweeping, wide-angle photos. Want sharper shots from farther away? The 5x Telephoto camera makes it easy.
  • PRO VIDEO—Take your videos a whole new level with 4K 120 fps Dolby Vision—enabled by the 48MP Fusion camera—and studio-quality mics for higher-quality audio recording. A Pro studio in your pocket.
  • PHOTOGRAPHIC STYLES—The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
  • THE POWER OF A18 PRO—A18 Pro chip enables advanced photo and video features like Camera Control, and delivers exceptional graphics performance for AAA gaming.
  • A HUGE LEAP IN BATTERY LIFE—iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
  • CUSTOMIZE YOUR IPHONE—With iOS 18 you can tint your Home Screen icons with any color. Find your favorite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase, or emoji in iMessage.
  • VITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
  • Front Camera: TrueDepth front camera, 12MP photos, Smart HDR 5 for photos, 4K Dolby Vision video recording at 24 fps, 25 fps, 30 fps, or 60 fps
Select options This product has multiple variants. The options may be chosen on the product page

Apple iPhone 16 Pro Max – White Titanium 5G With FaceTime

Price range: 4,349.00 د.إ through 7,149.00 د.إ
  • STUNNING TITANIUM DESIGN—iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
  • TAKE TOTAL CAMERA CONTROL—Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
  • MAGNIFICENT SHOTS—Thanks to a more advanced 48MP Ultra Wide camera, you can capture mesmerizing detail in macro and sweeping, wide-angle photos. Want sharper shots from farther away? The 5x Telephoto camera makes it easy.
  • PRO VIDEO—Take your videos a whole new level with 4K 120 fps Dolby Vision—enabled by the 48MP Fusion camera—and studio-quality mics for higher-quality audio recording. A Pro studio in your pocket.
  • PHOTOGRAPHIC STYLES—The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
  • THE POWER OF A18 PRO—A18 Pro chip enables advanced photo and video features like Camera Control, and delivers exceptional graphics performance for AAA gaming.
  • A HUGE LEAP IN BATTERY LIFE—iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
  • CUSTOMIZE YOUR IPHONE—With iOS 18 you can tint your Home Screen icons with any color. Find your favorite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase, or emoji in iMessage.
  • VITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
  • Front Camera: TrueDepth front camera, 12MP photos, Smart HDR 5 for photos, 4K Dolby Vision video recording at 24 fps, 25 fps, 30 fps, or 60 fps
Select options This product has multiple variants. The options may be chosen on the product page

Apple Vision Pro VR Headset 1TB – Light Seal

Original price was: 19,999.00 د.إ.Current price is: 13,948.00 د.إ.
  • Ultra-High Resolution Display: Enjoy crystal-clear visuals with a state-of-the-art display that brings virtual worlds to life with breathtaking detail and color accuracy.
  • Spatial Audio Technology: Experience immersive sound that moves around you in three-dimensional space, enhancing your sense of presence in virtual environments.
  • Advanced Eye-Tracking: Navigate and interact with ease, thanks to precise eye-tracking technology that anticipates your every move for a fluid and intuitive user experience.
  • Hand Gesture Recognition: Control your virtual experience with natural hand movements, thanks to sophisticated sensors that accurately interpret your gestures.
  • Extended Battery Life: Stay immersed longer with a battery designed to last, ensuring your exploration of virtual realms is never cut short.
  • Seamless Integration with Apple Ecosystem: Enjoy effortless compatibility with your favorite Apple devices, making it simple to jump between reality and virtual experiences.
  • Comfortable and Adjustable Design: Designed for extended wear, the Apple Vision Pro VR Headset features adjustable straps and a lightweight build, ensuring a comfortable fit for various head sizes and shapes.

Apple Vision Pro VR Headset 256GB – Light Seal

Original price was: 19,999.00 د.إ.Current price is: 9,958.00 د.إ.
  • Ultra-High Resolution Display: Enjoy crystal-clear visuals with a state-of-the-art display that brings virtual worlds to life with breathtaking detail and color accuracy.
  • Spatial Audio Technology: Experience immersive sound that moves around you in three-dimensional space, enhancing your sense of presence in virtual environments.
  • Advanced Eye-Tracking: Navigate and interact with ease, thanks to precise eye-tracking technology that anticipates your every move for a fluid and intuitive user experience.
  • Hand Gesture Recognition: Control your virtual experience with natural hand movements, thanks to sophisticated sensors that accurately interpret your gestures.
  • Extended Battery Life: Stay immersed longer with a battery designed to last, ensuring your exploration of virtual realms is never cut short.
  • Seamless Integration with Apple Ecosystem: Enjoy effortless compatibility with your favorite Apple devices, making it simple to jump between reality and virtual experiences.
  • Comfortable and Adjustable Design: Designed for extended wear, the Apple Vision Pro VR Headset features adjustable straps and a lightweight build, ensuring a comfortable fit for various head sizes and shapes.

Apple Vision Pro VR Headset 512GB – Light Seal

Original price was: 19,999.00 د.إ.Current price is: 10,798.00 د.إ.
  • Ultra-High Resolution Display: Enjoy crystal-clear visuals with a state-of-the-art display that brings virtual worlds to life with breathtaking detail and color accuracy.
  • Spatial Audio Technology: Experience immersive sound that moves around you in three-dimensional space, enhancing your sense of presence in virtual environments.
  • Advanced Eye-Tracking: Navigate and interact with ease, thanks to precise eye-tracking technology that anticipates your every move for a fluid and intuitive user experience.
  • Hand Gesture Recognition: Control your virtual experience with natural hand movements, thanks to sophisticated sensors that accurately interpret your gestures.
  • Extended Battery Life: Stay immersed longer with a battery designed to last, ensuring your exploration of virtual realms is never cut short.
  • Seamless Integration with Apple Ecosystem: Enjoy effortless compatibility with your favorite Apple devices, making it simple to jump between reality and virtual experiences.
  • Comfortable and Adjustable Design: Designed for extended wear, the Apple Vision Pro VR Headset features adjustable straps and a lightweight build, ensuring a comfortable fit for various head sizes and shapes.

Apple Watch Ultra 2 [GPS + Cellular 49mm] Titanium Case with – Blue Ocean Band

Original price was: 3,499.00 د.إ.Current price is: 2,909.00 د.إ.
  • Carbon neutral combinations available
  • Always-On Retina display Up to 3000 nits
  • S9 SiP, Double tap gesture, Precision Finding for iPhone
  • Blood Oxygen app, ECG app, High and low heart rate notifications, Irregular rhythm notification
  • Temperature sensing, Cycle tracking with retrospective ovulation estimates
  • Emergency SOS, International emergency calling, Fall Detection and Crash Detection, Siren
  • Water resistant, Swimproof, High-speed water sports, Recreational dive up to 40m
  • Precision dual‑frequency GPS, Cellular connectivity, Family Setup, Pair multiple watches with one iPhone
  • Up to 36 hours, Up to 72 hours in Low Power Mode, Fast charging

Apple Watch Ultra 2 [GPS + Cellular 49mm] Titanium Case with – Orange Ocean Band

Original price was: 3,499.00 د.إ.Current price is: 2,899.00 د.إ.
  • Carbon neutral combinations available
  • Always-On Retina display Up to 3000 nits
  • S9 SiP, Double tap gesture, Precision Finding for iPhone
  • Blood Oxygen app, ECG app, High and low heart rate notifications, Irregular rhythm notification
  • Temperature sensing, Cycle tracking with retrospective ovulation estimates
  • Emergency SOS, International emergency calling, Fall Detection and Crash Detection, Siren
  • Water resistant, Swimproof, High-speed water sports, Recreational dive up to 40m
  • Precision dual‑frequency GPS, Cellular connectivity, Family Setup, Pair multiple watches with one iPhone
  • Up to 36 hours, Up to 72 hours in Low Power Mode, Fast charging

Apple Watch Ultra 2 [GPS + Cellular 49mm] Titanium Case with – White Ocean Band

Original price was: 3,499.00 د.إ.Current price is: 2,869.00 د.إ.
  • Carbon neutral combinations available
  • Always-On Retina display Up to 3000 nits
  • S9 SiP, Double tap gesture, Precision Finding for iPhone
  • Blood Oxygen app, ECG app, High and low heart rate notifications, Irregular rhythm notification
  • Temperature sensing, Cycle tracking with retrospective ovulation estimates
  • Emergency SOS, International emergency calling, Fall Detection and Crash Detection, Siren
  • Water resistant, Swimproof, High-speed water sports, Recreational dive up to 40m
  • Precision dual‑frequency GPS, Cellular connectivity, Family Setup, Pair multiple watches with one iPhone
  • Up to 36 hours, Up to 72 hours in Low Power Mode, Fast charging

MacBook Air 13-inch (2020) – M1 8GB 256GB 7 Core GPU 13.3inch Space Grey English Keyboard International Version

Original price was: 3,499.00 د.إ.Current price is: 2,698.00 د.إ.
  • All-Day Battery Life – Go longer than ever with up to 18 hours of battery life depending on use.
  • Powerful Performance – Take on everything from professional-quality editing to action-packed gaming with ease. The Apple M1 chip with an 8-core CPU delivers up to 3.5x faster performance than the previous generation while using way less power.
  • Superfast Memory – 8GB of unified memory makes your entire system speedy and responsive. That way it can support tasks like memory-hogging multitab browsing and opening a huge graphic file quickly and easily.
  • Stunning Display – With a 13.3” Retina display, images come alive with new levels of realism. Text is sharp and clear, and colors are more vibrant.
  • Why Mac – Easy to learn. Easy to set up. Astoundingly powerful. Intuitive. Packed with apps to use right out of the box. Mac is designed to let you work, play, and create like never before.
  • Simply Compatible – All your existing apps work, including Adobe Creative Cloud, Microsoft 365, and Google Drive. Plus you can use your favorite iPhone and iPad apps directly on macOS. Altogether you’ll have access to the biggest collection of apps ever for Mac. All available on the App Store.
  • Easy to Learn – If you already have an iPhone, MacBook Air feels familiar from the moment you turn it on. And it works perfectly with all your Apple devices. Use your iPad to extend the workspace of your Mac, answer texts and phone calls directly on your Mac, and more.
  • Fanless Design – Your MacBook Air stays cool and runs quietly even while tackling intense workloads.
  • AppleCare – Every Mac comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ to extend your coverage and reduce the stress and cost of unexpected repairs.
  • Environmentally Friendly – MacBook Air is made with a 100% recycled aluminum enclosure and uses less energy for a smaller carbon footprint.

MacBook Air 13-inch (2020) – M1 8GB 512GB 8 Core GPU 13.3inch Space Grey English Keyboard International Version

Original price was: 3,999.00 د.إ.Current price is: 2,779.00 د.إ.
    • All-Day Battery Life – Go longer than ever with up to 18 hours of battery life depending on use.
    • Powerful Performance – Take on everything from professional-quality editing to action-packed gaming with ease. The Apple M1 chip with an 8-core CPU delivers up to 3.5x faster performance than the previous generation while using way less power.
    • Superfast Memory – 8GB of unified memory makes your entire system speedy and responsive. That way it can support tasks like memory-hogging multitab browsing and opening a huge graphic file quickly and easily.
    • Stunning Display – With a 13.3” Retina display, images come alive with new levels of realism. Text is sharp and clear, and colors are more vibrant.
    • Why Mac – Easy to learn. Easy to set up. Astoundingly powerful. Intuitive. Packed with apps to use right out of the box. Mac is designed to let you work, play, and create like never before.
    • Simply Compatible – All your existing apps work, including Adobe Creative Cloud, Microsoft 365, and Google Drive. Plus you can use your favorite iPhone and iPad apps directly on macOS. Altogether you’ll have access to the biggest collection of apps ever for Mac. All available on the App Store.
    • Easy to Learn – If you already have an iPhone, MacBook Air feels familiar from the moment you turn it on. And it works perfectly with all your Apple devices. Use your iPad to extend the workspace of your Mac, answer texts and phone calls directly on your Mac, and more.
    • Fanless Design – Your MacBook Air stays cool and runs quietly even while tackling intense workloads.
    • AppleCare – Every Mac comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ to extend your coverage and reduce the stress and cost of unexpected repairs.
    • Environmentally Friendly – MacBook Air is made with a 100% recycled aluminum enclosure and uses less energy for a smaller carbon footprint.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.